Sports and gambling have almost universally always gone hand in hand. It's almost impossible to conceive of one without the other. From the bookmakers who sponsor football teams to the bets taken at the racecourses, the bigger the sporting event, the more people bet on it.
Further strengthening their partnerships, Betfair has teamed up with Rewards4Racing. For those of you not familiar with Rewards4Racing, it's like a loyalty club for horse racing fans. Like many other store cards or accounts, you sign up and receive points each time you make a purchase with one of their partners.
For every 100 points you collect, you are rewarded with a credit worth £1. The more points you accumulate, the more money you build up. That money can then be redeemed against race day tickets at Jockey Club or Arc Racecourses. And as well as that, you could also opt to purchase gift cards or even a subscription to Racing TV.
There are hundreds of online shops that you can collect the Reward4Racing points with. Stores include Marks & Spencer, Boots and B&Q. And now you will also be able to collect points at Betfair. The idea is simple. You can collect one Rewards4Racing point for every £1 staked on a Betfair bet. So a £10 bet on England to win Euro 2020 would get you 10 points.
And it doesn't just include football. Whether you are placing an antepost bet on the 2000 Guineas, a Lucky 15 at the Cheltenham Festival or an accumulator on a Saturday afternoon of football, it will all count and you will collect points on every bet you place on the Sportsbook.
Just make sure that your email matches on both accounts and you can start collecting points. This is a good idea. Bookmakers offering bonus bets or matched cash is always welcome. But long term, a loyalty scheme that has an element of sporting entertainment is a great idea. Seriously, who wouldn't want to take advantage of an upgrade at the races using loyalty points?
It's another solid reason to check out Betfair if you want to get more from your bookie.